BWF World Superseries 2014-2017 To Be ‘Better Than Ever’


(Wednesday, January 23, 2013 - Text by Gayle Alleyne | BWF)
The Badminton World Federation’s (BWF) World Superseries tour is becoming increasingly popular and successful and the upcoming third cycle will likely exceed its preceding phases.
Lee Yong Dae & Jung Jae Sung in 2012 All English Open
Lee Yong Dae / Jung Jae Sung
Speaking to representatives of hosts for the 2014-2017 tournament series on Monday in Kuala Lumpur, BWF Deputy President Paisan Rangsikitpho noted there has been significant and consistent growth in key areas such as media and sponsorship revenues and broadcast viewership – both in terms of television distribution and viewership via the  BWF’s online channel (
The five top-tier World Superseries Premier tournaments – China (Guangzhou), Denmark, England, Malaysia and Indonesia – promise to be more lucrative, each with minimum prize money of US$500,000 (2014; 2015); US$550,000 (2016); and US$600,000 (2017). This is a significant boost from US$350,000 for 2011 and 2012 and US$400,000 for this year.
World Superseries – Australia, France, Hong Kong, India, Japan, Korea and Singapore – prize money will start at US$250,000 in 2014, rising as follows: US$275,000 (2015); US$300,000 (2016); US$325,000 (2017)......Full Article