We are proud to announce that VICTOR has renewed its partnership with the Badminton World Federation (BWF), and will continue to serve as the Official Equipment Partner of the 2026 Thomas & Uber Cup Finals. Following our consecutive support for the 2022–2025 editions of the Thomas Cup, Uber Cup, and Sudirman Cup, this renewal reaffirms VICTOR’s ongoing commitment to the world’s top team badminton competitions.

The Thomas & Uber Cup Finals represent the highest level of international men’s and women’s team badminton, and are regarded—alongside the Sudirman Cup—as BWF’s three major team events.

“We are honored to extend our collaboration with BWF through to 2026,” said Jeff Chen, Chairman of VICTOR. “Team tournaments inspire unforgettable moments of unity, passion, and perseverance—values that perfectly align with our brand. It is our privilege to continue supporting athletes at the very highest level of the sport.”

BWF Secretary General Thomas Lund also welcomed the continued partnership, stating:
“The Badminton World Federation is delighted to extend our partnership with VICTOR for 2026. VICTOR is an iconic, world-leading badminton brand that has set new benchmarks in performance and innovation. The BWF Thomas & Uber Cup Finals has historically produced some of the most exciting moments in our sport. It is only fitting then that this marquee event is associated with a brand of VICTOR's caliber,”

The 2026 Thomas & Uber Cup Finals will take place in Horsens, Denmark. As the official equipment partner, VICTOR will provide world-class gear and professional services, continuing our mission to support badminton excellence on the global stage.