2022 Brand Campaign: Show Your Strength with VICTOR!


VICTOR today unveils the key visual for season 2022. Themed "Show Your Strength," the key visual features VICTOR’s badminton stars against a badminton court background, including Tai Tzu Ying, Hendra Setiawan/Mohammad Ahsan, Anders Antonsen, Wang Tzu Wei, Greysia Polii/Apriyani Rahayu and Lee Zii Jia who just rejoined VICTOR, showing their fearless determination to face any challenge on the court. VICTOR will also continue in developing top-quality products with cutting-edge technologies to further support the athletes' skills and perseverance as well as enable them to "Show Your Strength" with Team VICTOR!



The concept "Show Your Strength" revolves around the athletes and how they build up their strength through matches and explore infinite possibilities by going beyond themselves. Years of around-the-clock training and preparation have laid a solid foundation and generated energy for them to face unknown obstacles. The belief of "Show Your Strength" is what keeps pushing them forward.




VICTOR is also embracing new possibilities in 2022, including becoming the Official Equipment Partner of the BWF Team Championships 2022-2025 and welcoming Malaysia badminton ace Lee Zii Jia, ranked seventh in the world, back to the VICTOR family. VICTOR will keep make the best better to provide the most professional badminton products and help every badminton enthusiast to "Show Your Strength" on the court!